Our Event of the Week is actually an event every week during the month of April! We know so many moms who want to start their own business, or may have already taken the leap. This series is perfect for everyone! The Strength conference is going to provide social media to small businesses to help them expand their online brand, gain a competitive edge, and build networking support. One of our favorite mommy bloggers, Rachel Callahan, is also a presenter! Here are the topics:
April 1 – Understanding Social Media
What Every Business Owner Needs to Know
Mitzi Eaker, Mitzi Jane Media, will share the top 5 mistakes business make in online marketing and then share what every brand owner needs to know to stand out and thrive in the ever-expanding, ever-changing, fast-pace world of social media marketing.
Basics of Social Media Tools
Teri Lynne Underwood will bring to light the social media platforms that are most applicable to your business and share personal insights into what has worked for her and her clients. She will highlight the best practices in marketing on Facebook, Twitter, Pinterest, Instagram, and Google+.
April 8 – Social Media Strategy
Creating a Social Media Strategy
Mitzi Eaker, Mitzi Jane Media, will share steps to create a social media strategy that supports your mission and goals, is maintainable, yet sets your brand apart from your competition. She will interview business leaders about how they create and implement strategy for their businesses.
Creating Content Your Customers Want
Karla Archer, Archer Creative, will teach you how to create customized content for blogging and social media that strengthens your brands, adds value to your online communities, and grows your business.
April 15 – Website Metrics
Google Analytics 101
Jerry Brown, Infomedia, shares the ten things you should know about Google Analytics and more importantly, why you should care. Including: How do people find me online? Who are they? Do they like me? Are they a valuable customer? How can I plan for the future?
Search Engine Optimization
Jerry Brown, Infomedia, cuts to the chase about getting your business found online. If you want your business to be a player on the web today, you need to know the SEO rules of the game. Come hear all about how the world of SEO is changing.
April 22 – Social Media Branding
Business vs. Personal Branding
Online branding for small businesses is a living organism that is blend of personal and business networks which sometimes conflict with one another and your brand image. Julie Brannon, TELP Media, will share how to use your personal brand to strengthen your business brand while protecting your personal life and maintaining professionalism.
Partnering with People
Rachel Callahan, Alabama Bloggers, will give you an insider’s look at how to connect with bloggers and social media influencers. Rachel will share how to find bloggers to represent your brand and how to developing partnership beyond advertising. She will show participants how partnering with the “right” online influencers can expand your brand in Birmingham and on the worldwide web.
Cost
- $169.00 full conference pass after March 8
- Or $39.99 per night
- Birmingham Mommy community is offered a special $20 off promo code to use. Promo code “mommy”. This is active now and currently set to expire March 27th at 11:55 PM. It is only off the All Access Pass and the Podcast (everything over $99). Get it while you can!
